Corporate Partnership Builds a Public School Playground


Howe Elementary School of Excellence students on their new playground built through Coca Cola's "Sprite Spark Park Project" on September 9, 2011. Photo by Mary C. Piemonte

Keisha S. Campbell, principal of the Howe School of Excellence in the West Side’s Austin neighborhood, pointed at her school’s new playground and recalled what was there before:

“When we took over Howe, there was not a green area on site. It was gravel,” Campbell said during a press conference on Friday, Sept. 9, at the school, 720 N. Lorel Ave. “In three years, due to the partnership of the Chicago Public Schools, and the alderman’s office, we now have a green area and grass for students to run and play safely.”

Actually, the new playground at Howe – a school that is run by a private non-profit organization under contract to the Chicago Public Schools – is the result of a grant from a major corporation, Coca Cola/Sprite, which donated $25,000 to build the brand new playground where none existed under their “Sprite Spark Parks Project for Schools,” a national campaign that is “focused on refurbishing active spaces for students, in order to create clean, safe and fun areas and to encourage physical fitness among students.”
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